Bold Eagle

category: > Graphic Design

written by: Jaap Proost

THE strict principles of graphic design formulated by the Swiss School also apply on coat of arms and family weapons. A normal weapon looks like this. But the aversion for ornamental elements led to creation of minimal crests like the ones below. Not surprisingly, three of the designs are from Switzerland. But Dutchman Jan de Goede made my favorite. He created in 1981 a symbol combining the Dutch lion with the American eagle. This design served as the logo for the Dutch Chamber of Commerce in the United States. Then an image is an element of a family crest, made by Hermann Eidenbenz in the late sixties. After that an armorial bearings of the city of Zurich designed by Helmuth Kurtz in late sixties.






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