Fast Faster Fastest

category: > Graphic Design

written by: Jaap Proost

SEEING these three logos is like watching a racecar slow down. The ABS logo (very New Balance) is the fastest. Three visual elements of speed are processed in the logo. First there are horizontal lines, always good to indicate movement. Kids place them behind cars when they are drawing. They also know that when you draw the car a bit crooked it looks like it’s going faster. Enter the use of italic letters. Also the lines going from thin till fat helps to give the logo speed.  With the RPM logo the foot is of the pedal and VMA is within speeding limits. The ABS logo was designed for the company Bosch, VMA stands for Valve Manufactures of America and RPM is the name of the New York Telephone company.

 

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