Red Head

category: > Graphic Design, > Printed Matters

written by: Jaap Proost

RED and white mastheads on the top of a cover must sell magazines.  It looks almost like a formula. White sans serif typeface + red box = pleasing masthead. Life and Picture Post used it since the late thirties. After World War II more magazines, like Ebony, started using the formula. Even the masthead of The Face is eighties variant of the style. When you see all the mastheads under each other, they form a sort of Beatnik poem.








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