SM Ring Binder

category: > Graphic Design, > Printed Matters

written by: Jaap Proost

WIM Crouwel, member of the design studio Total Design, worked many years for the Stedelijk Museum. From 1964 he designed, among other things, the catalogs and posters for the museum in Amsterdam. Total Design came up with the acronym SM. The two letters played a prominent role in the house style of the museum, as you can see on this ring binder from the early eighties. See more work Crouwel did for the Stedelijk Museum.



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