Medium / Massage

category: > Graphic Design, > Printed Matters

written by: Jaap Proost

LATELY I have a thing for neoclassical architecture. And if it’s featured with a nice layout, it’s good to go. These two double spreads are from the book ‘The Medium is the Massage’ created by media analyst Marshall McLuhan and graphic designer Quentin Fiore. The book was published in 1967 and deals with McLuhan’s saying ‘medium is the message’. Because the typesetter made a mistake, it came back from the printer with the word ‘massage’. McLuhan liked that so much, the typo went in mass printing.

 

 

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